Search Engine Info

A critical part of any successful website is how successful it is in attracting visitors from Google or other searches.

There are many solutions available that can cost hundreds (even thousands) of dollars each month. At North Forty Road, we realize that small businesses are very careful about how money is spent. Therefore, we recommend a step-by-step approach to search engine optimization.

Here are the phases that we recommend for your site in order to achieve the best visibility for the least expenditures:

1. Include a Basic Optimization in your initial site design.
   • Focus on 4-5 key phrases
   • Optimize the homepage to focus on those phrases
   • Submit the site to major search engines
     
     
2. Contact North Forty Road for a free analysis three months
   after site release. We will:
   • Look at your site statistics (included with your hosting package) to determine how well keyphrases are performing
   • Discuss how the site is performing from a business perspective (Are people finding you online?)
   • Propose further steps
     
     
3. Next steps may include:
   • Full search performance analysis with recommendations
   • Further, more detailed optimization of the site, including additional keyphrases, focus on detail pages within the site
   • Additional online advertising strategies

We have found that this approach, when combined with a balanced overall marketing strategy, produces positive measurable results and increased site visibility (site success!).

Please be in touch if you have any questions, especially before deciding to invest considerable monthly charges in an SEO program!

Call us at 860-940-0044
or contact us by email.