Take advantage of social media to harness the full marketing potential of the internet. Let your customers and clients recommend you to their friends and family. Empower your customers to share their good experiences with your services at the speed of the web.
“Word of mouth” marketing is always the most successful way to find new customers. When people recommend you to their friends, their recommendation carries more weight than any other advertisement you could buy – plus it costs you nothing. Using social media effectively will make it easier for word of mouth marketing to take hold.
Facebook now has the capacity to create highly-customized pages to promote your business. Clients and customers can “like” you and promote you to their friends with the click of a button. In addition, your Facebook presence can connect users to your website where they can request your services and learn more about your business.
If business is your business, Linked In is for you. The “Facebook” for business, Linked In connects you with other businesses and potential customers. Create a solid presence on Linked In for your business-to-business connections.
Short and sweet, Twitter messages allow you to reach out to your clients with brief bursts of content and information. Updated your website? Offering a new product? Promoting a sale? Twitter is the perfect way to spread the word.
A current blog with amusing and informative content drives customers to your site and shares with your clients the latest news about your products and services. Keeping your blog up to date and entertaining as well as clear and to the point ensures customers will know what your up to and how to purchase your products and services.